The rise of instant oats: health advantages and market insight

MARKET TREND | 07 March 2024

Oats have long been considered one of the healthiest and most versatile grains available, and are a staple of many diets around the world because they are rich in fiber, protein, and other essential nutrients. Of the various forms of oats available, instant oats stand out for its convenience and speed of preparation. It is a thinner and more finely ground version of rolled oats, making it convenient for quick meals such as breakfast. Despite misconceptions, instant oats offer the same nutritional benefits as regular oats, with the main difference being texture and processing method.

Now, let’s explore in more detail what happens to your body when you include instant oats in your daily diet. You will find that the benefits to your health are numerous and significant, making this cereal an excellent choice for a nutritious and satisfying breakfast.

Instant oats: market overview and growth trends

Instant oats are essentially cut and pre-cooked oats, which are then dried to make them ready for immediate use with a simple addition of hot water or milk. This precooking process not only reduces preparation time, but also makes the oats more digestible than the non-instant version.

The market for instant oatmeal has experienced significant growth in recent years and is expected to continue to expand in the future. There is a rising demand for organic and gluten-free instant oatmeal, reflecting a shift towards healthier options. The overall oats market, including overnight oats and instant oatmeal, is being driven by increasing health consciousness among consumers, with a projected advancement at a CAGR of 3.6% through 2028. In terms of market size, the global oatmeal market is expected to reach $3.53 billion by 2027, growing at a CAGR of 4.6% . Furthermore, the oatmeal market is forecasted to reach US$ 10.2 billion by 2032, with a robust CAGR of 6.8% from 2022 to 2032. Major manufacturers in the instant oatmeal market are adopting trends that cater to these changing consumer preferences and health-conscious choices.

Key drivers in the expansion of instant oat

The increase in demand for instant oats can be attributed to a number of reasons, reflecting changing consumer preferences and lifestyles.

  1. Health awareness among consumers. A major driving force behind the increasing popularity of instant oats is the growing awareness of the importance of health and nutrition. With more and more people prioritizing their well-being, the demand for convenient yet nutritious breakfast options has increased. Instant oats fit this need perfectly, offering a quick and easy way to start the day in a healthy way;
  2. Adaptation to fast-paced lifestyles. In today’s fast-paced world, time is a precious commodity, and many individuals find themselves juggling multiple responsibilities with little time to prepare meals. This is where instant oats shine. It offers a hassle-free solution for those busy mornings when every minute counts. With the simple addition of hot water or milk, a hot and satisfying breakfast is ready in minutes, ensuring even the busiest people have a nutritious start to their day;
  3. Expansion of product lines and flavor variations. Another significant factor fueling the growth of the instant oats market is the continued expansion of product lines and the introduction of innovative flavor variants. Manufacturers are constantly exploring new flavor profiles and combinations to meet consumer preferences and tastes. From classic favorites, such as maple brown sugar, to exotic blends, such as coconut and almonds, the abundance of options ensures that there is something for everyone in the world of instant oats.

In the end, the rise in popularity of instant oats can be attributed to a combination of factors, including increased health awareness, the need for convenience in today’s fast-paced lifestyle, and continued innovation and diversification within the product category. As consumer preferences continue to evolve, instant oats are likely to remain a staple in the diets of those seeking a nutritious and convenient food.

Nutritional nenefits of Instant Oats

Instant oats offer several health benefits, making them an attractive choice for those striving to maintain a healthy and active lifestyle.

  • Improved digestive regularity: instant oats are rich in dietary fiber, promoting intestinal regularity and aiding digestion;
  • Energy source: carbohydrates in instant oats provide long-lasting energy, ideal for sustaining physical and mental activities throughout the day;
  • Moderate protein content: while not a complete protein source, instant oats provide a significant amount of protein, aiding muscle building and recovery post-exercise;
  • Lower glycemic index: instant oats boast a lower glycemic index compared to other refined grains, aiding in blood sugar stabilization. Rich in beta-glucans, a soluble fiber, they also contribute to reducing blood cholesterol and enhancing heart health.
  • Rich in micronutrients: instant oats are a good source of essential B vitamins, magnesium, iron, and zinc, crucial for energy production and immune system support.

Enhance your product line with instant oat!

Elevate your brand by incorporating instant oats into your range of white label supplements. This not only provides a convenient and nutritious solution for your customers but also positions your brand in a booming market. With the rising popularity and versatility of instant oats, you can set your brand apart by offering innovative, high-quality supplement options. Ready to unlock the potential of instant oats for your brand? Get in touch with us today to learn more!


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2. Future Market Insight, Oatmeal Market Outlook,
3. Healthline, 9 Health Benefits of Eating Oats and Oatmeal,
4. The INSIGHT Parteners, Oats Market Trends : Overnight Oats To Instant Oatmeal,
5. WebMD, Health Benefits of Oatmeal,

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