Exploring the growing market of Gluten-free products: focus on baking mixes

MARKET TREND | 15 February 2024


In recent years, the nutrition world has seen a significant increase in interest in gluten-free products, fueling a growing trend toward a healthier and more conscious lifestyle. According to the latest market research, the gluten-free products sector continues to experience steady growth, driven by increasing consumer awareness and demand for healthier alternatives. Technavio forecasts an increase of $5.50 billion and estimates that the market size will grow at a compound annual growth rate (CAGR) of 10.5% between 2023 and 2028. This growth is also driven by the increasing prevalence of celiac disease and gluten sensitivity, conditions that affect a substantial number of individuals, many of whom remain undiagnosed. According to the Celiac Disease Foundation, celiac disease affects 1 in 100 people, but only 30 percent are diagnosed.

Factors driving market growth

The exponential growth of gluten-free products has been influenced by a number of key factors that reflect evolving consumer preferences and growing health awareness. First, there has been a significant increase in the diagnosis of gluten-related disorders, such as celiac disease and non-celiac gluten sensitivity. This has prompted more people to seek gluten-free alternatives to avoid adverse reactions and intestinal damage. In addition, growing interest in healthy lifestyles and increased awareness about the connection between diet and health have led more consumers to consider adopting specialized diets, such as gluten-free. This has created an increasing demand for gluten-free products, which food companies have responded to by developing and marketing a wide range of gluten-free options to meet this growing demand. Finally, innovation in the food industry has played a crucial role in the development of new technologies and ingredients that enable the production of gluten-free products that are not only safe and healthy, but also tasty and appetizing to consumers. This combination of factors has helped drive the growth of gluten-free products and make them an increasingly significant part of the global food market.

Gluten-free baking mixes: market trends and benefits

In the gluten-free world, the market for gluten-free baking mixes is experiencing significant growth, driven by increasing consumer awareness and demand for healthy alternatives. Valued at $420.4 million in 2021, this market is expected to reach $750 million by 2030, with a growth rate of 7.3 percent annually from 2022 to 2030. This growth is fueled by the growing awareness of gluten-free products, particularly evident in developed markets such as Europe and North America, which are expected to further drive and support the industry’s growth.

Gluten-free baking mixes, made with alternative flours such as rice, corn, and tapioca, offer a wide range of options for preparing sweet and savory dishes. Cookie mixes dominate the market, holding more than 30 percent of the market share in 2021, thanks to the growing popularity of this product among all age groups. At the same time, other variants such as pancake and waffle mixes project a compound annual growth rate of 7.9 percent for 2022-2030.

The growing demand for gluten-free baking mixes is fueled by consumers’ appetite for convenient products, especially cakes and muffins, in response to busy lifestyles and busy work schedules. These mixes are perceived as healthier than traditional variants, which contributes to their growth.

These blends have many advantages, including:

  • User-friendly: designed to simplify the gluten-free baking process, they only require adding the wet ingredients, stirring and baking;
  • Improved consistency: they are formulated to replicate the soft and fluffy texture of traditional baked goods;
  • Varied selection: from bread to pancakes, pizza to cakes, there are gluten-free mixes to satisfy every sweet or savory craving, allowing consumers to enjoy their favorite dishes without compromise.

Let’s create an exceptional gluten-free experience!

With the acquisition of Mixwell AB, 13:e Protein has given further impulse to this evolution by expanding its product line to also include the gluten-free protein preparations segment, such as waffles, muffins, and pancakes. This move not only responds to the growing demand for gluten-free alternatives, but also reflects the company’s commitment to providing high-quality food options that support the health and well-being of consumers.

Contact 13:e Protein today to find out how we can help you meet the needs of the changing marketplace!


1. Technavio, Gluten-free Food Market Analysis North America,Europe,APAC,South America,Middle East and Africa – US,Canada,Germany,UK,Italy – Size and Forecast 2024-2028, www.technavio.com/report/gluten-free-food-market-industry-analysis
2. THE BRAINY INSIGHT, Gluten-Free Baking Mixes Market Size By Product (Cookies, Cakes & Pastries, Bread, Pizza) Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030, www.thebrainyinsights.com/report/gluten-free-baking-mixes-market-13093

Privacy Policy | Cookie Policy

© 13:e Protein Import AB
Company VAT No. SE556641183001 | Speditionsvägen 45 | SE142 50 SKOGÅS/STOCKHOLM | SWEDEN
www.13protein.com | +46-8-6457959.
Powered by ALS srl.
× WhatsApp Chat